Saturday, October 18, 2014

Was Made in India!

You could often spot her around the city wearing a bright yellow top and a short black skirt. She wasn't size zero, which incidentally was unheard of those days, instead was curvy and cute. They told me she had a British lineage and it showed. The attire I described above was her uniform at work; she was also spotted at times wearing stunning white gowns with roses at the right places bringing the bride or the groom to the venue on their big day. She was the flag bearer for people in authority and on these occasions she was dressed in black, above all she had a big heart and could well accommodate the entire family and take them safely through the travails of rough rides in life. She was the pride of many households, who were very reluctant to let her go. When they did, they ensured she found an equally loving home. She would engage herself in self-improvement and took efforts to make a new ‘mark’ for herself each year. Even when her place was threatened by the trendier looking other woman, true to her name she stayed her diplomatic self.

She was punctual, she was elegant and she was the one every 18 year old aspired and depended on as they were put to test on their big day. She had many a beautiful face with slender hands that worked constantly and ensured that you were reminded that little time was left to achieve whatever you endeavored to. She was a legacy and sometimes stayed immortal over generations. She was workaholic, and her timings were perfect. Even when the Titans were out in force and threatened her very existence she did not stutter or stop, she held on to your wrists steadfastly like a loyal friend would. She was truly the maid from India who worked tirelessly to ensure you planned every second, minute and hour of your life meticulously. She was the first to bring about a culture of punctuality in every Indian when this virtue was a rarity; she kept time for the nation.

The irony is that, in the year the leaders launched Make in India campaigns with all pomp and splendor both of them have been euthanized. One, who true to her name stayed her diplomatic self, the AMBASSADOR car and the other who kept time for the nation for generations, HMT watches, shut shop for ever. I would have been happy if the Make in India campaign had been kick started by rejuvenating both these iconic brands.

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