The ‘I’ obsession!

The 90’s was the decade of the e’s Email, E Commerce, E Banking and I had written once earlier that even emotion was reduced to an E in motion. The following decade saw the mother of all I’s, the one from the internet giving birth to many many more.

The decade of the ‘I’s was born and even before we knew we had a world of ‘I’s to confront.

I Mates, I Pods, I Tunes, and I Spots (here though a closer alphabet (G) still retains its rightful place in… the society should I say) followed by I Phones , I blogs and more recently the I Pads and the ‘I’m not padded’ are stealing the limelight. Majority of which thanks to a man named Steve Jobs whose middle name should have been ‘I’.

Incidentally the only I’s I grew up with were the Iyers and the Iyengars at a time when an I Store in down town Mylapore sold vathals, vadams and filter coffee powder. The tambrams were an insightful lot they got themselves an I each, centuries ago well before Mr. Steve ‘I’ Jobs.

But hey, wait a minute the I effect on the society hasn’t been the best. Aren’t we all getting a lil carried away by the I’s around us that we are not able to see I to I anymore as in his I phone is 64 GB while mine is 32 GB… Jokes apart we are in fact seeing more I’s than the eyes can take. We are transforming into an egoistic society. We are all so self centred listening to our I pods or on I phones or I blogging on our I Pads. We are not any more a pluralistic society and we don’t live in ‘our’ world anymore instead, each of us has created our secluded and selfish ‘I’ lands. Sharing has lost its meaning.

So in an effort to revive the joy of sharing in this era of wireless dependance and since most of the above gadgets are Wireless Enabled why not rechristen / reprefix all of them with WE instead of the I’s.

Atleast the world would sound a better place with WE prefixed stuff around us than the ones with the I’s.